Q4 2023 Performance of Top Self-therapy & Journaling Apps in Brazil on Android

As the year 2023 wrapped up, Sensor Tower's data offered interesting insights into the performance of top self-therapy and journaling applications on the Android platform in Brazil. The fourth quarter saw varying trends in downloads, revenue, and weekly active users for these apps, which have become essential tools for many in managing their mental wellness and daily routines.

Fabulous Daily Routine Planner experienced a notable fluctuation in downloads, starting the quarter with around 17K and peaking at nearly 30K in early October before dropping to 7K mid-quarter. The app finished strong with 23K downloads in the final week of December. Revenue showed a downward trend from late September to early November, with a low of $1.7K, but rebounded by the end of the quarter, capping off at $2.5K. Weekly active users mirrored this pattern, initially at 76K, dipping to 62K, and then recovering to 66K.

For Cingulo – Mental Wellness, downloads began at 6K and saw a dip to 3.5K before rising back to 4.4K. Revenue for Cingulo showed more stability, hovering around $2K for most weeks but reaching a high of $2.5K twice during the quarter. Active users started at 35K, declined to 30K mid-quarter, and ended slightly lower at 28K.

The Me+ Daily Routine Planner had a mixed quarter with downloads starting at 5.6K, dipping to 2.3K, and then spiking to 17K by the year's end. Revenue trends were less dramatic, maintaining between $300 and $800, except for a dip to $334 in late November. Weekly active users showed an overall increase, from 11K at the start to an impressive 19K by the quarter's end.

Daylio Journal - Mood Tracker maintained a steady presence with downloads ranging from 800 to 1.1K. Despite the lower download numbers, the app's revenue had an upward trend, starting at $349 and reaching $540 by the end of December. Active users were consistently high, with the app engaging over 120K users each week throughout the quarter.

Lastly, Rabit: Habit Tracker & Planner saw its downloads start at 4K, decrease to 1.9K, and then more than double to 9.5K in the final week. Revenue was modest but showed growth, starting at $156, dipping to $109, and ending at $173. Active users experienced a slight decline from 12.8K to 9.5K, before rising to 14K.

These trends provide a snapshot of the self-therapy and journaling app market in Brazil. For more detailed insights and data, Sensor Tower's comprehensive analytics offer an in-depth look at the app economy.